man SMS texting on mobile phone

Why LUCA matters

Download report: "7 Things to Do to Reduce the Likelihood of Undercount in Census 2020"

Your organization can make a difference

A fair and accurate Census in 2020 depends on fixing the undercount problem. In 2010, a substantial number of individuals living in ‘unconventional’ addresses weren’t counted -- and these individuals tend to disproportionately represent low-income and minority groups.​

Missing these “unconventional” addresses means big losses for local communities. In California, for instance, each person not counted is a loss of $1,958 annually for programs such as Medi-Cal, Head Start early childhood programs, and community health centers.​

With about three persons per housing unit in California, that is a loss of $6,000 per year in federal funding—in other words, $60,000 for each missed address for the 10 years that the Census count is in effect.

Undercounting is a real problem

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3,500+ residents in Long Beach, CA not counted in 2017 (U.S. Census Bureau Data)
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400,000 Latinos not counted in the 2010 Census (National Association of Latino Elected and Appointed Officials Report)
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Estimated $60,000 in lost Federal funding for each missed address in California

Key Sources of Undercount

key sources of undercount
trailer low-visibility housing

Examples of Unconventional Addresses

Backs of retail shops
Sheds behind a main house

Our POV on How Nonprofits can Help

Ensuring that Unconventional Households are Included in the Master Address File
Recruiting Enumerators and Canvassers from Hard-to-Count (HTC) Neighborhoods
Reaching Out to Educate HTC Households About Privacy and Importance of Census
“Getting Out the Count” for HTC Households

Watch our Webinar:

3/30/2018 "120 Day Deadline: How Local Governments Can Conduct Community-Based Address Canvassing to Ensure Low-Income People Are Counted"