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How Nonprofits Can Help

Download report: "7 Things to Do to Reduce the Likelihood of Undercount in Census 2020"

Ensure Fair Congressional Apportionment, Redistricting, and $400 Billion in Funding

An accurate Census count ensures that the community you seek to help will get the economic and political representation that it deserves. Trusted nonprofits can effectively reach immigrants, minorities, low-income, and other local members of the community. Nonprofits need funding now for address canvassing, outreach planning, and technology planning for the Census.

What Nonprofits can do

1. Enabling hard-to-reach people to receive their U.S. Census postcard

Up to 50% of the undercount is due to people not receiving a Census form because their address is not on the Census Master Address File. The Census Master Address often does not include “unconventional” addresses, such as SRO hotels, trailers, and commercial buildings where people may be informally living. Nonprofits can conduct “address canvassing” to provide the addresses of these “unconventional” to the Census Master Address.

a. Analysis and identification of areas to target for address canvassing.​

b. Planning, coordination, training and execution of door-to-door address canvassing by nonprofits.​

c. Setup of technology to enable nonprofits to easily collect and submit potential unconventional addresses to their local City Planning Department

2. Recruiting local, trusted enumerators

Recruiting enumerators who speak the language and are trusted by their communities can have a huge impact on people’s willingness to open their doors, and provide personal information to a stranger.

 a. Nonprofit outreach to encourage community members to apply to be Census enumerators, promote the job openings, and help with the job application process.  This may include making it interesting and positive by including fun contests for high schoolers for best recruitment video, for instance.

b. Conduct community research and testing to find out what messages work best with immigrants and low-income populations. c. Develop technology plan to activate community members to apply for the jobs using technology such as web, email, texting, and social media.​d. Plan, coordinate, and execute in-person outreach.

3. Educating, motivating, and activating respondents

a. Conduct community research and testing to find out what messages work best with immigrants and low-income populations, including fun contests for high schoolers for best videos on the Census, for instance.

b. Plan and scope use of technology, including use of texting and digital media. Effective, personalized, and scalable digital communications campaigns to assure people of the importance and safety of taking the Census. Develop technology plan to activate people to complete the Census with direct links to call centers and online links, and sends reminders on participation.

c. Plan, coordinate, and execute in-person outreach.

Interested in learning how you can ensure a fair and accurate census?

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