Field Staff Recruiter

Build and Nurture a Pipeline of Local Candidates


The Census Bureau can’t hire enough field staff due to a cumbersome online application, a short application window, a long waiting period, a strong economy, and lack of targeted outreach to hard-to-count communities


500,000 field staff — the majority of whom are enumerators — will be needed in 2020

Enumerators must be U.S. citizens over 18 who can work part time

Effective enumerators need to be local people familiar with the hard-to-count communities they will engage with

The application process is long and complex, taking months to complete

There is a long waiting period between when candidates apply and when they are trained and deployed

The Census Bureau provides limited information to support the application process


County and city governments, as well as nonprofits, can source a pipeline of eligible candidates and ensure that strong local candidates remain engaged through the process


  • Build a pipeline of local candidates with language skills
  • Keep qualified candidates engaged and motivated
  • Enable viral sharing of enumerator opportunity
  • Reporting: Administrators can see progress of recruitment efforts on live dashboards so as to better coordinate sourcing efforts
2020 census mobile tool for field staff recruitment

How It Works


Easily enable people to opt in to receive job info from caseworkers, events, etc.


Recipients will automatically receive a series of informational messages about the job.


Recipients can get automatically pre-screened for eligibility.


The campaign automatically provides nudges and reminders to complete the application, as well as links to resources such as instructional videos or practice assessments.


Data dashboard tracks and keeps interested candidates engaged through the long waiting period.


Share with a friend: Candidates can virally share the opportunity with other community members to further build pipeline.

Maximize On-the-Ground Outreach

Source a pipeline of eligible candidates and keep them engaged throughout the process.

This sample advertisement can be distributed in multiple languages by:

Nonprofit service providers

Schools and libraries

Community centers and events

Government agency offices

Web/social media