The Census Bureau can’t hire enough ﬁeld staff due to a cumbersome online application, a short application window, a long waiting period, a strong economy, and lack of targeted outreach to hard-to-count communities
500,000 ﬁeld staff — the majority of whom are enumerators — will be needed in 2020
Enumerators must be U.S. citizens over 18 who can work part time
Effective enumerators need to be local people familiar with the hard-to-count communities they will engage with
The application process is long and complex, taking months to complete
There is a long waiting period between when candidates apply and when they are trained and deployed
The Census Bureau provides limited information to support the application process
County and city governments, as well as nonproﬁts, can source a pipeline of eligible candidates and ensure that strong local candidates remain engaged through the process
Easily enable people to opt in to receive job info from caseworkers, events, etc.
Recipients will automatically receive a series of informational messages about the job.
Recipients can get automatically pre-screened for eligibility.
The campaign automatically provides nudges and reminders to complete the application, as well as links to resources such as instructional videos or practice assessments.
Data dashboard tracks and keeps interested candidates engaged through the long waiting period.
Share with a friend: Candidates can virally share the opportunity with other community members to further build pipeline.
This sample advertisement can be distributed in multiple languages by:
Nonprofit service providers
Schools and libraries
Community centers and events
Government agency offices