Build Your Opt-In List: Community Motivator

Automate Follow-Ups to Motivate and Activate Hard-to-Count Individuals


Hard-to-count communities need encouragement, multiple reminders and follow-ups to motivate participation in the Census.


Easily build your opt-in list and automatically follow up with reminders and nudges.

Pledge to be counted in the 2020 census Pledge Card that reads "TEXT PLEDGE TO 987987. In 2020, I will be counted in the Census because I care about money for my community. Census Outreach"


  • Invite individuals to Pledge to Be Counted via text
  • Participants receive a personalized, digital Pledge Card
  • Automated follow-up: Sends nudges and reminders in 2020 to fill out the Census
  • Available in multiple languages: English, Spanish, and more
  • Social sharing: built-in invite to friends
  • Easily track opt-ins and engagement
2020 Census mobile tool for sending automated follow-ups and motivating Hard to count individuals

How It Works


Promote “Pledge to Be Counted” on all your Census materials; social media, at events, on your website or on flyers


People opt in via text message


Participants will instantly receive a  personalized digital Pledge Card and be encouraged to share it on social media and via text


Opted-in users will then receive automated reminders and nudges to complete the Census in 2020


Admin can download list of opt-ins

 Promote Opt-Ins via Social Media, Flyers, Events

Pledge to be counted in the 2020 Census flyer
Pledge to be counted in the 2020 Census sample Facebook post that reads "Ensure a Complete and Accurate 2020 Census! Text PLEDGE to 987987 and take the pledge now." Includes pledge card image
Pledge to be counted in the 2020 Census sample Twitter post that reads "Ensure that your community gets the funding and political representation it deserves. Text PLEDGE to 987987 and pledge to be counted in the #2020census #Icount"