Community Motivator

Automate Follow-Ups to Motivate and Activate Hard-to-Count Individuals

Problem

Hard-to-count communities need several follow-ups, encouragement, and reminders to motivate them to participate in the Census

Challenges

Following up with community members can cost nonprofits much-needed time, when they have to send in-person canvassers

The Census is a highly technical process with a complicated schedule, so communicating about it is difficult

Nonprofits have diverse client bases who speak a range of languages

Nonprofits need an easy way for people to schedule in-person help

Solution

Nonprofits can quickly and automatically follow up with contacts multiple times over the course of the Census. Nonprofits can send automated, follow-up campaign with timed messages from a Census content library

Benefits

  • Easily follow up: Launch a follow-up campaign with nudges, reminders, and help options to a list of contacts
  • Simplifies content creation: Nonprofits can select from library of curated, content templates in multiple languages
  • Reporting: Administrators can get live data such as how many people are receiving follow-up campaigns
  • Easily allows people to schedule in-person help or find local events for help
  • Sends outcome data directly to SwORD for reporting
2020 Census mobile tool for sending automated follow-ups and motivating Hard to count individuals

How It Works

1

Upload phone number contacts or provide opt-in number at an event, meeting, etc.

2

Select personalization features: Content can automatically be personalized by language, location, and common communication channels (SMS, Facebook, or WhatsApp).

3

Select interactive features: Respondents can easily request and schedule in-person Census help.

4

Campaign content is synced with timeline of educational and interactive content

330 Twin Dolphin Dr. Ste. 131, Redwood City CA 94065