Community Motivator

Automate Follow-Ups to Motivate and Activate Hard-to-Count Individuals


Hard-to-Count communities need several follow-ups, encouragement, and reminders to motivate them to participate in the Census


Nonprofits can quickly and automatically follow up with contacts multiple times over the course of the Census with automated, timed messages from a census content library.


  • Following up with community members can cost nonprofits much-need time, especially when they have to send in-person canvassers
  • The Census is a highly technical process with a complicated schedule, so communicating about it is difficult
  • Nonprofits have diverse client bases that speak a range of languages
  • Nonprofits need an easy way for people to schedule in-person help


  • Easily follow-up: Launch a follow-up campaign with nudges, reminders and help options to a list of contacts
  • Simplifies content creation: Nonprofits can select from a library of curated, content templates in multiple languages
  • Reporting: Administrators can get live data, such as how many people are receiving follow-up campaigns
  • Easily allows people to schedule in-person help or find local events for help
  • Sends outcome data directly to SwORD for reporting

How It Works

  1. Upload phone number contacts or provide an opt-in number at an event, meeting, etc.
  2. Select personalization features: Content can automatically be personalized by language, location, and common communication channels (SMS, Facebook, or WhatsApp).
  3. Select interactive features: Respondents can easily request and schedule in-person Census help.
  4. Campaign content is synced with a timeline of educational and interactive content.
community engagement text-messaging campaign
330 Twin Dolphin Dr. Ste. 131, Redwood City CA 94065